Sugar Baby Project

In today’s capitalist world, everything revolves around material value, money, and power. Media saturates our lives with constant messages about the latest trends—what to buy, what to believe—ultimately shaping and controlling public perception.

If media holds such influence, can I create a commercial to promote and “sell” an emerging artist? Can a 40-year-old female artist still find a “sugar daddy”—a patron of the arts—in this system?

Sugar Baby Project is a collaborative endeavor with emerging female artists from diverse fields, where we “study” and “package” their work and personas, culminating in a deliberately comical and exaggerated commercial. The project provocatively questions:

• Who really holds the power—the consumer or the media?
• What is art’s value, and how much should it cost from the average viewer’s perspective?
• Ultimately, where is the line between art and a cheesy advertisement drawn?

Through humor and critique, the project explores the intersections of art, commerce, and media influence in contemporary society.